History Of 37Jewelry

In 2022, we take pride in presenting the Crown Ring as our highlight product. Inspired by the luxurious crown emblem, this ring represents confidence and royalty. The theme we chose was “Straighten Your Crown,” aiming to inspire wearers to embrace their true selves and showcase their personal charm. This ring not only exhibits exceptional craftsmanship, but also extends sentimental value. Regardless of the time or place, the wearer can always feel their worth and nobility.

In 2021, our spotlight piece is the Triangle Necklace. With its unique triangular shape, this necklace symbolizes resilience and fearlessness in the face of challenges. We embrace the theme “Badass Tribe,” portraying the necklace as a courageous emblem. It represents the special community we form with individuals brave enough to express their true selves and stand out from the crowd. Wearers are free to showcase their unique personalities and courage.

In the first half of 2022, we introduced the Crystal Collection: Phoenix Jewelry. This series showcases crystal as its main element and conveys the uplifting power of rebirth through the phoenix motif. The theme “Survive” signifies overcoming adversity and personal transformation. This jewelry collection celebrates the vitality of life, inspiring people to bravely face hardships and surpass themselves.

In the second half of 2022, we presented the fidget Ring Collection. By integrating unique design concepts, we successfully combined rings with decompression elements, creating an unconventional way to unwind. The theme “Unwind” represents relieving stress and releasing emotions. This collection aims to provide comfort and solace, reminding individuals to prioritize their inner balance and well-being amidst their busy lives.

In 2023, we unveiled a deeply personal jewelry innovation: the Photo Custom Birthstone Ring, a timeless piece designed to immortalize your most cherished bonds. Blending cutting-edge craftsmanship with heartfelt symbolism, this ring transforms fleeting moments into enduring heirlooms, letting you carry love, memory, and connection wherever you go.

In 2024, we launched the provocative "Fuck It" theme, a jewelry series that embodies a raw, unapologetic approach to life. Designed for those who reject societal pressures and embrace radical self-acceptance, the collection channels rebellion, liberation, and the courage to say "enough" to anything that no longer serves them.