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FUCK IT

 

The innocuous mantra to a happy life.

Life is like a jack-in-the-box — you never know when it will surprise you. The best way is to enjoy it unhinged rather than getting attached by injecting meanings into it.

Life doesn’t care. So, no matter how hard we try, we sometimes fail.

Sometimes life has other ideas about one of the things that matter to us and we can’t do a damn thing about it — except, choosing to be happy.

Fuck It, I tried. That’s it, move on.

 
 

 

 

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CUSTOMER FEEDBACKS

    "Ring totally defines my life. I haven’t taken my ring off since I got it. Thanks for designing a ring that is so defining for me and millions of others."
    Gena M.
    Absolutely love this ring. Very simple and elegant. I actually ordered one in case I lose the one I have. Love it so much.
     
     

     

     

    Karen S.
    I love the message behind it. I bought this set and gave one to my best friend. To remind us that we will go through a tough time。
    Alexis C.

ABOUT US

WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.
WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.