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Let Them Series

Don’t exhaust yourself in the process of life

FUCK IT

 

The innocuous mantra to a happy life.

Life is like a jack-in-the-box — you never know when it will surprise you. The best way is to enjoy it unhinged rather than getting attached by injecting meanings into it.

Life doesn’t care. So, no matter how hard we try, we sometimes fail.

Sometimes life has other ideas about one of the things that matter to us and we can’t do a damn thing about it — except, choosing to be happy.

Fuck It, I tried. That’s it, move on.

 
 

 

 

FUCK IT
FOR WOMEN, BY WOMEN

Jewelry to inspire & empower

Through our powerful writing and meaningful designs, 37 inspires our community of customers to share their unique stories. We believe that sharing stories is the spark that ignites connection – when we share our stories we find ourselves within one another, helping us realize that we are not alone in our journeys.
RING
NECKLACE
BRACELET
EARRING

ABOUT US

WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.
WHY WE NAMED 37
At 37℃, our body has the best immunity. In our life journey, we will go through many kinds of chapters, happy, sad, challenging, etc. We hope our brand 37 can bring the best emotional immunity to everyone.
HOW WE INSPIRE
Our products are composed of topics like FRIENDSHIP, LOVE and ADVENTURE, to inspire an authentic connection between us and help us realize we are not alone in our journey.
WOMEN-BUILT BRAND
Since 2019, we have helped lots of people go through tough times with positive, wearable reminders. We're dedicated to having a positive impact on everyone - I hope you will join us.