I chose 37 as part of our brand because:
As a woman-built and small business, 37's mission is to recognize that everyone has a beautiful and unique story to tell.
Through our powerful writing and meaningful designs, 37 inspires our community of customers to share their unique stories. We believe that sharing stories is the spark that ignites connection – when we share our stories we find ourselves within one another, helping us realize that we are not alone in our journeys.
At 37, some of our products are composed of topics like friendship, love, and adventure, to inspire an authentic connection between us and help us realize we are not alone in our journey. Some are thoughtful including the unexpected challenges of loss, hurt, and heartache, to help us gain strength to move through our pain.
Life is full of ups and downs-It's important to honor our whole stories, not just certain chapters.